RESEARCH PHILOSOPHY

The quality of a secret shop is determined by the quality of the shopper and his/her ability to execute appropriate direction in the retail environment.  Oasis Research does not accept new shoppers on the phone or through this web site.  We go beyond demographics.  Shoppers are searched, questioned, and only fit the grade if they are the current customers of our clients.  This avoids uninterested and “money-minded only” shoppers. 

Each retail outlet is unique.  There are customers also unique to that particular store unit.  Shoppers that are current customers provide credibility with Management that the feedback is real, insightful, intelligent and actionable.  Why would a client ever make changes from a shopper that isn’t their target market?  This extra effort in finding the right people who are familiar with the client’s products creates a more meaningful and useful research product.

 

LAUREN KOMISHANE BIO

Lauren Komishane is the President and founder of Oasis Research. Ms. Komishane has a B.A. from Brown University and an MBA from Columbia University. Her work experience includes Account Management at Grey Advertising and Brand Management at Warner-Lambert, Coca-Cola USA, and Bertucci’s Restaurants. Oasis Research was founded in 1998.